"Making design matter" is MENU creative director's goal, by creating new products that combine do-well with do-good and make a difference to consumers.
PRODUCTION: Menu's design team works intensively on locating partners in developing countries around the world to collaborate with on production. By partnering with local factories or small co-operations, Menu is able to produce high quality products and simultaneously provide the people involved in production with a better economic foundation.
DESIGN: Menu seeks clever solutions and functional details that maintain the simplicity and timeless aesthetic of Scandinavian design. The goal of their designers is to create products that have either a new function, material, or production method and they take pride in working towards change.